Israel is betting on Islamophobia to save its standing in the West
In January this year, the government of Israel hosted an anti-Semitism conference in Jerusalem. This, by itself, is rather unremarkable. But what is noteworthy is who attended: leaders from across the European far right, including representatives from Poland’s PiS, Spain’s Vox, Hungary’s Fidesz, and France’s Rassemblement National. The event was, perhaps, the largest gathering of European right-wingers to discuss anti-Semitism since the US-led umerziehung (re-education) process in post-war Germany.
But the far right are now allies, as Prime Minister Benjamin Netanyahu told them, in the fight against the “invasion of radical Islam”. Since January, Netanyahu has continued on this theme, recently warning that “the first Islamic republic with nuclear weapons will be the Islamic republic of Britain”, and campaigning for re-election under a billboard titled “Don’t let them win” that features the faces of Hezbollah and Iranian leaders alongside those of Turkish President Recep Tayyip Erdogan and New York Mayor Zohran Mamdani.
Israel’s promotion of Islamophobia is not limited to Netanyahu, nor does it end at its own shores. As Israel’s own reputation has cratered, rather than examining its actions (particularly in Gaza), it has decided its salvation rests in more effective public relations and propaganda campaigns. Some of this has materialised in an effort to prop up its own reputation: “The US-Israel relationship promotes stability”, explained an automated text message that millions of other Americans and I recently received via Israeli-contracted Clock Tower X. But Israel is also going on the offensive by trying to knock down and delegitimise its critics and by rallying the right through a purposeful campaign of Islamophobia.
The strategy may have been informed by a leaked study solicited by Israel’s Ministry of Foreign Affairs from US public relations firm Stagwell Global, which found that the most effective tactic in shifting public opinion would be to drive fear of “Radical Islam” and “Jihadism” but, in the absence of any compelling reason why the US should continue to back his country, Netanyahu has increasingly leaned into the argument that Israel is, as he claims foreign leaders have told him, the “model in the struggle against radical Islam which threatens the entire civilised world”.
This has manifested itself in Israel’s leveraging of increasingly virulent Islamophobia as part of its hasbara strategy, for instance in Canada in 2024, when an Israeli-government-funded influence operation using the name United Citizens for Canada conducted social media campaigns claiming that Muslim immigrants to the country posed a threat to society and were trying to impose Islamic law.
In many cases, Americans and Europeans have seen through such efforts. Recent primary wins for prominent Muslim congressional candidates such as Abdul El-Sayed have demonstrated a cross-communal rejection of Islamophobic rhetoric. But in other areas, Muslim communities increasingly feel under siege.
Israeli society is premised on Jewish supremacy and the pursuit of demographic homogeneity, but Western countries are increasingly diverse in both their demographics and their leadership. While the path to peace for Israel may be one that makes Israel look more like the West – a country with equality for all its people – at the core of its current propaganda campaign is the desire to make the West look more like Israel. That poses a test for Western pluralism, but even if the West fails that test, Israel should not assume that such a failure would inherently lead to an embrace of Zionism.
Fear and hatred are powerful tools, and the current Islamophobic campaign is likely to unleash further and deeper harms. But even on its primary objective, to stem the loss of support in Israel’s last bastion of Western far-right opinion, it is far from clear that it will succeed. In the meantime, Europeans and Americans would be wise to see it for what it is: a desperate foreign influence operation driven by a state that is increasingly running out of options.
https://www.aljazeera.com/opinions/2026/8/20/israel-is-betting-on-islamophobia-t...
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Jews Gamble Everything On Islamophobia (Read 261 times)
