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ACCC Accuses Coles Of Misleading Customers (Read 962 times)
Gnads
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #30 - Yesterday at 8:54am
 
freediver wrote on Feb 20th, 2026 at 9:00am:
Melanias purse wrote on Feb 19th, 2026 at 11:13am:
freediver wrote on Feb 17th, 2026 at 11:34am:
Quote:
Coles is blaming supplier costs for high retail prices.


It is blaming all the costs. That's what you pay for. The cost of supplying the goods to you.

If coles was making 50c in the dollar, they would have a dozen new competitors overnight.


This isn't about supply or demand, it's about false advertising. The marketing model of Coles and Woolworths is based on setting consumer price expectations by falsely advertising discounts. Because they have a monopoly on groceries, the practice creates inflation.

Ever get the feeling you've been cheated?


They do not have a monopoly. It does not even make sense to insist that two companies have a monopoly, that would be a duopoly. And other than the two exceptions noted, there are rules about how long you have to have the price up before you can say you have reduced it.

I am not really sure why any of this matters. If I want to compare the prices between Aldi, Coles, Woolies, IGA and the local independent, I compare the prices, not the history of advertised 'reductions'. Anyone who is swayed by a vague chant about 'prices are down' rather than the actual price deserves to be ripped off.



Yes - it is a duopoly - Coles & Woolworths

both have the same major shareholders.
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freediver
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #31 - Yesterday at 10:23am
 
Quote:
Yes - it is a duopoly - Coles & Woolworths.


Woolworths has less than 40% of the market and shrinking. Coles has less than 30%. A lot of the major shareholders are Australian super funds. The companies that own shares in both are generally passive investors.
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« Last Edit: Yesterday at 10:30am by freediver »  

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Gnads
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #32 - Yesterday at 10:29am
 
freediver wrote Yesterday at 10:23am:
Quote:
Yes - it is a duopoly - Coles & Woolworths.


Woolworths has less than 40% of the market and shrinking. Coles has less than 30%. A lot of the major shareholders are Australian super funds.



Quote:
Coles major shareholders as of early 2026 include BlackRock, Inc. (approx. 6.22%), The Vanguard Group, Inc. (approx. 6.02%), and State Street Global Advisors

Woolworths  As of early 2026, major shareholders include State Street Global Advisors (approx. 8.20%), BlackRock, Inc. (approx. 6.63%), and The Vanguard Group (approx. 6.02%). AustralianSuper also maintains a significant position, often around 4.99%.


I stand by what I said about having the same major shareholders.
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #33 - Yesterday at 10:30am
 
The companies that own shares in both are generally passive investors.

What exactly are you standing by? Their mere existence?
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #34 - Yesterday at 11:01am
 
2026-02-19
greens.org.au
It’s time to make price gouging illegal   Sad

You walk into Coles or Woolies for “just a few things” and walk out $80 poorer. Same basket, bigger bill. And while you’re cutting back, the big supermarket giants keep raking it in.   

Millions of Australians are in the same boat right now as grocery prices continue to soar.

That isn’t “just inflation”. It’s market power.

‘Price gouging’ is the term for when big companies use their market power to hike prices far beyond their real costs. They do it just because they can, knowing customers have few alternatives. It is a major driver of inflation, and Australians are copping it every day.
Supermarket giants have been doing it for years, but this problem goes far beyond the checkout. The big banks, energy giants, and airlines come to mind too.

In one of the wealthiest countries in the world, no one should struggle to put food on the table or pay basic bills. So it’s time to make price gouging illegal, economy-wide.

Progress to crack down on supermarket price gouging has been far too slow. But this week, the national competition regulator - the ACCC - began legal action against Coles for misleading ‘Down Down’ discounts.

The claim is that Coles have been jacking up prices, only to drop them back to the normal level and call it a ‘discount’ for customers. It is also pursuing a similar case against Woolies.

But the dirty tactics of the big supermarkets are much bigger than just misleading discounts.

The reason that the real reform we need to fix this keeps getting blocked isn’t complicated. It’s all about donations.

The major parties can’t be trusted to hold big corporations and supermarket giants to account. Not while they continue to accept their massive political donations.

They rely on corporate money, including from the supermarkets themselves. And in return, they protect record profits instead of standing up for people who are struggling.

The Greens don’t take these donations. We fight for you. In the last term of parliament, Senator Nick McKim introduced a bill to parliament that would have made price gouging illegal. And what did the major parties do? They rejected it, of course.

As we all know, prices have only continued to soar since then. Action from the Labor government cannot wait. You deserve politicians who will stand up to big corporations, not pocket their money and then look the other way.

We’re not the only country to face this problem. The European Union has provisions to keep grocery prices down, but the Australian government refuses to follow suit.

That’s why the Greens team are continuing to advocate for a tough new corporate watchdog to crack down on price gouging. And we want to see stronger laws to ensure big corporations that illegally jack up prices are subject to more than a slap on the wrist.

This is about more than just your shopping trolley. It’s about who holds power: big corporations, or everyday people?
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lee
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #35 - Yesterday at 2:04pm
 
whiteknight wrote Yesterday at 11:01am:
The claim is that Coles have been jacking up prices, only to drop them back to the normal level and call it a ‘discount’ for customers. It is also pursuing a similar case against Woolies.


So what you are saying is that they should have raised prices for longer to justify the discount? Wink
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Bobby.
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #36 - Yesterday at 2:14pm
 
Steak hits a new record price at Coles:


https://www.coles.com.au/product/coles-finest-carbon-neutral-beef-eye-fillet-ste...

Coles Finest Carbon Neutral Beef Eye Fillet Steak
| 330g

$27.00


$81.82/ 1kg



...

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lee
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #37 - Yesterday at 2:27pm
 
Bobby. wrote Yesterday at 2:14pm:
Coles Finest Carbon Neutral Beef Eye Fillet Steak
| 330g



Wow. A premium product demanding a premium price.
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Bobby.
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #38 - Yesterday at 2:33pm
 
lee wrote Yesterday at 2:27pm:
Bobby. wrote Yesterday at 2:14pm:
Coles Finest Carbon Neutral Beef Eye Fillet Steak
| 330g



Wow. A premium product demanding a premium price.


It's a new Coles record price !


BTW - I tried their rump steak - cheaper but tough -
I had to marinate the 2nd piece in the fridge for 8 hours
to get it tender enough to eat.
I used apple cider vinegar.


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lee
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #39 - Yesterday at 2:35pm
 
Bobby. wrote Yesterday at 2:33pm:
It's a new Coles record price !



Next it will be the next biggest discount? Wink
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Bobby.
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #40 - Yesterday at 2:40pm
 
lee wrote Yesterday at 2:35pm:
Bobby. wrote Yesterday at 2:33pm:
It's a new Coles record price !



Next it will be the next biggest discount? Wink



Down down prices are down. 
   Grin
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Gnads
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #41 - Today at 10:48am
 
Bobby. wrote Yesterday at 2:33pm:
lee wrote Yesterday at 2:27pm:
Bobby. wrote Yesterday at 2:14pm:
Coles Finest Carbon Neutral Beef Eye Fillet Steak
| 330g



Wow. A premium product demanding a premium price.


It's a new Coles record price !


BTW - I tried their rump steak - cheaper but tough -
I had to marinate the 2nd piece in the fridge for 8 hours
to get it tender enough to eat.
I used apple cider vinegar.





$81 per kg - that's cheap.

Here's Super Butcher whole Wagyu Rib fillet @ $161.99 per kg. 

$703.85 for 4.345 kg.

Makes that eye fillet look a bargain.  Grin
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Bobby.
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #42 - Today at 11:07am
 
Gnads wrote Today at 10:48am:
$81 per kg - that's cheap.

Here's Super Butcher whole Wagyu Rib fillet @ $161.99 per kg. 

$703.85 for 4.345 kg.

Makes that eye fillet look a bargain.  Grin




Wow   -   
$161.99 per kg.
     Shocked
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Daves2017
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #43 - Today at 12:13pm
 
Westfarmers  profit margin is sitting just under 10%.

If we believe Coles margin is  down down to  just under 3% and with this huge lawsuit happening plus the negative publicity-

It’s time to sell sell the Coles shares before they go DOWN DOWN!!!
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Re: ACCC Accuses Coles Of Misleading Customers
Reply #44 - Today at 12:50pm
 
It's easy enough to check what their profit margin is. They are a publicly listed company. They publish their financials.
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