Customers stunned at $7.20 Tim Tam price tag   
A beloved Aussie biscuit has reached a shocking price point at one Sydney store, sparking fierce customer backlash across social media.


News.com.au
December 30, 2025

Customers have been left stunned after a beloved Aussie favourite was spotted on supermarket shelves for $7.20.

Arnott’s Tim Tam Double Coat was spotted at Woolworths Metro on Elizabeth Street, in Sydney’s Surry Hills, for $7.20 last week.

It quickly sparked customer outrage.

“WOW! This is beyond extortionate,” one social media user said.

Another social media user commented: “It’s helped me cut back on sweets at least. My favourite chocolate used to be $4.50 but I’d regularly get it for $2.50. Now its $7.50 and when on special its 2 for $9.00. I’ve gone from three blocks or more a week to one block a month or so.”

“So don’t buy them, let them rot. Something something coco shortage will be the excuse, but even if true these prices will not drop once alleviated,” one social media user added.

Another said: “I don’t get this type of post. It’s not like these are an essential, just don’t buy TimTam’s, buy them when they’re on special.”

“F***ing hell I remember when people were near rioting over $6,” one commented.

One said: “Since when are they worth that much. Servo is cheaper than that.”


Shoppers were stunned at the price point of Tim Tams.

“Well idiots keep buying it so they keep putting the price up. People don’t realise if you vote with your dollars prices will go down,” another commented.

One said: “I miss Tim Tams, but I don’t miss them that much.”

news.com.au understands that Arnott’s has set the recommended retail price for Tim Tams at $6. From there, supermarkets can set the price as they see fit.

Currently Tim Tam biscuits are on sale for $6 for one pack and two for $9 at more than 1000 Woolworths supermarkets around the country.

There are 100 Metro stores and they’re located mostly in inner city areas, being on average a third of the size of a full-sized supermarket.

Larger Metro stores typically have the same shelf pricing as full-sized supermarkets. news.com.au understands the Elizabeth Street store is a fifth of the size and pricing may vary slightly due to higher operating costs.

It’s not the first time Australians have been put off by the price point of Tim Tam biscuits in recent years.

Last year Paul Karp took to X to share a picture showing a packet of Tim Tam Original’s that were on special at Coles.

The “half price” tag displayed showed the iconic chocolate biscuit on offer for $3, down from $6.

But while it appeared to be a good deal at face value, many Aussies were thrown by its original price, claiming it appeared higher than normal.

news.com.au understands some Metro stores have different price tags due to higher operating costs.

“Has anyone ever seen Tim Tams for $6, the purported price before this 50 per cent ‘special’,” Mr Karp, The Guardian’s political correspondent, captioned the image.

Fellow social media users were quick to weigh in on the issue, with some stating they were be “shocked” to see the sweet treat sold for that much.

The month before the $6 price tag on a packet of Tim Tams sparked fury once again, with some going so far as to label the cost “un-Australian”.

“Like most Australian manufacturers, we are experiencing a significant increase in our input costs, including the surging price of cocoa,’ a spokesperson said at the time.

“This has led us to make the difficult decision to increase the price of our Tim Tam biscuits.   

“We continue to invest in promotional programs with our retailers year-round, to ensure consumers can buy our products at great value prices.

“The changes are necessary for Arnott’s to remain competitive as an Australian manufacturer and to continue to make the delicious products Australians know and love.”

There was further rage over the cult biscuit when it emerged it is cheaper to buy the iconic item in the UK than here in Australia where it is made.

However, despite the anger, an Arnott’s spokesperson said at the time that on average Aussies have paid less than $4 for the sweet treat.


“Australia’s favourite chocolate biscuit, Tim Tam, is proudly made here in Australia,” an Arnott’s spokesperson told news.com.au earlier this month.

“We invest in promotional programs to ensure consumers can buy them at great value prices year-round.”

Can you give the link?

Why is the Murdoch press reporting on what unnamed people on an unnamed social media website say about something so trivial? Did Arnotts withdraw their advertising budget? And why did you post it here?

freediver wrote on Dec 30^th, 2025 at 7:34am:

Clickbait

Woolworths Online today

200gram Tim Tam Original $6.00

2 x packets $9.00

They can stay stay there - still to expensive.

Peccarhead since do grocery items come down in price?

They may have the odd special - but in the main they jump the price up to where they intend to keep it after the initial public outcry.

I wait until they are on special at $3 or so and stock up.

You need to consider Grappler Theorem #573 or so .....

When REAL inflation/ability of the ordinary person to prosper goes down the toilet, and the dollar is thinner by the day (buying less per dollar= inflation) - supermarkets (in this example) suffer a downturn in real revenue and real profit - therefore prices go up.... making the whole thing worse again...... and causing the cycle to repeat .... over and over and over ..

Then someone comes up with the bright idea of flooding the market with millions of consumers more ... to 'generate' greater economic activity (GDP), and thus generate revenue into profit for supermarkets (again this example only) - trouble is that then DEMAND has soared way out of control, and so 'scarcity of supply' (first lesson at UNSW with that professor of Economics) will dictate that prices will rise....

In other words - unless COSTS are controlled first - there is no solution to inflation rising massively as it is now, even though Real Inflation is not 'recognised' by 'governments'.  But the idea of any 'controlled economy' is anathema to our 'Western thinking'... so there is no prospect of any solution short of collapse at some point...... and the street dogs will dine well on the late humans...

And don't get me started on housing prices trapped in the same disastrous spirals under the control of insane pilots intent on crashing into that mountain.. and the truth being that only the banks are doing the very best out of all this...

Politicians generally are economic illiterates ... who listen to the latest fad ...but can't hear the distant rumbling of collapse from truth...

I just paid $3 for an orange at Cole’s.

I guess politicians don’t have to shop and there food is provided free via taxpayers?

Tim Tam crypto is going to give you $48,000 a month tax-free and you are one of the selected investors, send just $100 and you get a wallet, 3 free Tim Tams and plastic key ring.

In California, expect to pay around $4.50 to $9 USD for a standard pack of Tim Tams, depending on the store (like Target, World Market, or specialty Aussie shops) and variety, with online retailers often charging more ($6-$13+). The Kevin Rudd Tariff (KRT) of 10,000% will bring your investment to around $951.