Sir Grappler Truth Teller OAM
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Australian Politics
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Here are excerpts from 'Careless People' – a book written by Sarah Wynn-Williams, who worked for Zuckerberg directly:-
p.264 'Mark stands by what he said. He believes it! It's remarkable that a person who founded one of the most powerful companies in the word, a business premised on the idea that it can influence the brand of toothpaste you buy, has such difficulty accepting that the platform where the president-elect spent such vast amounts of money had any influence on the election'.
'A Trump operative named Brad Parscale ran the operation together with the embedded Facebook staff, and he basically invented a new way for a political campaign to shitpost its way to the White House, targeting voters with misinformation, inflammatory posts, and fundraising messages.'
'…. Facebook and Parscale's combined team microtargeted users and tweaked ads for maximum engagement, using data tools we (Facebook) designed for commercial advertisers …. Trump's campaign amassed a database named Project Alamo, of over 220 million people in America. It charted all sorts of online and offline behaviour, including gun registration, voter registration, credit card and shopping histories, what websites they visit, what car they drive, where they live, and the last time they voted …...'
'the campaign used Facebooks' 'Custom Audiences from Custom Lists' algorithm to match people in that database with their Facebook profiles. Then Facebook's 'Lookalike Audiences, algorithm found people on Facebook with 'common qualities that 'look like' those of known Trump supporters.”
p265 ' at any given moment the campaign had tens of thousands of ads in play, millions of different ad variations by the time they were done. These ads were tested using Facebook's Brand Lift surveys, which measure whether people have absorbed the messages in the ads, and tweaked accordingly.
All bad enough, you say, and this use of algorithms runs through the kind of 'truck' you drive, the way you text messages, childcare preference and so on and so on … and guess what – this was self-funding , since the 'data targeting' enabled the campaign to 'raise millions each month in campaign contributions through Facebook'.
I'll let that sit with you for a while (I wrote it) - while I segue it all into the looming AI catastrophe, alongside the equation between the rise of the 'Sovereign Citizen' movement - and countless other unformed currents (not strictly movements being unformed) flowing beneath the surface of our Western cultures and societies these days - cultures of resentment and anger often undefined and the part played in all these by the rise and rise of soul-less algorothims used to manipulate the 'masses'. It looks like a long story, so I'm giving you a bite at a time... just in case you've been wondering where I've been.
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