Tens of thousands of Sydney radio listeners have deserted the ABC in the latest ratings survey. When this happens to commercial radio networks, there are panicked phone calls, urgent meetings between executive producers, frantic exchanges between advertisers and marketing sales people and invariably a reshuffling of advertising priorities and schedules followed inevitably by a changing of the on-air guard. Some seasoned presenters may even lose their jobs, as other young talent find themselves suddenly being given the opportunity of a lifetime.
But of course, it’s completely different over at the ABC. To be sure, there will be a few embarrassed conversations, some awkward swapping of plans, but essentially it’s business as usual. Because unlike commercial radio, the ABC hierarchy knows more than a billion dollars is coming their way regardless of how well they perform.
Which is why over the years, much like the BBC in Britain, the ABC has become an echo-chamber of hard-left political activism across all its platforms in a manner that has only one inevitable result: viewers switch off.The collapse of not only watchability but also political relevance has been most evident on the ABC’s flagship political television programmes, like Insiders, Q&A (now discontinued, which says it all), The Drum, 7.30 and so on. Although these shows still go through the motions, they lack the bite and insights of previous years,
offering up instead a tedious diet of Trump Derangement Syndrome, insufferable wokism and non-stop pandering to indigenous activism. It is indigestible gruel of little substance and even less spice or flavour.Meanwhile, back in ABC radioland, Sydney breakfast man Craig Reucassel, formerly of The Chaser comedy shows, had his worst result in his two years hosting the show, the morning lightweight Hamish Macdonald lost market share, the afternoon’s James O’Loghlin also dropped, while drivetime host Chris Bath crashed to an abysmal 4.9 per cent market share. Failure all around.
There is no justification for the taxpayer propping up these losers.
The next non-Labor government must commit to immediately putting the ABC onto a subscription basis, so that, hopefully, the icy wind of commercial competition forces them to lift their game