https://www.bizpacreview.com/2024/07/24/harley-davidson-forgets-core-customers-f...
Harley Davidson forgets core customers, falls into woke DEI mode, feels Americans’ backlash
July 24, 2024 | Kevin Haggerty |
A knock from conservative filmmaker Robby Starbuck
put Harley-Davidson under the “go woke, go broke” microscope
over their alleged “total commitment” to DEI policies.
In the vein of sunshine being the best disinfectant, dragging the behaviors of ideologically driven corporations into the light has proven effective at encouraging course corrections away from leftism. As Tractor Supply and John Deere had already bailed on Marxist agendas, Starbuck “updated” the meme that saw the Grim Reaper calling on the motorcycle company.
“Harley-Davidson seems to have forgotten who their core customers are,” he said in a nearly ten-minute video that called out policies, partnerships, and events that ran the gamut of alphabet causes like DEI, CRT, and LGBTQ+. “I don’t think the values at corporate reflect the values of nearly any Harley-Davidson bikers.”
Focusing on documented policies from Harley-Davidson,
Starbuck contended that they:
were supporting allowing men in girls’ sports, locker rooms, and restrooms; had funded an all-ages “Pride” event with an area for story time with drag queens; and required 1,800 employees to do virtual training on becoming LGBTQ+ allies.Further, the conservative called out the climate change activist CEO of Harley-Davidson, Jochen Zeitz, who had previously expressed his goals of
“total transformation of the company” by 2030, and employee recognition of “transgender day of visibility.
Forum
Pages: 
