That's Tourism Australia's callout for hoards of Sydneysiders and Canberrans to flock in droves to Hyams Beach in Jervis Bay area.

What they don't tell you (or care) is that there is practically no infrastructure to cope with this level of invasion from Terrorists, er - I mean Tourists.
It's just one road in, one parallel street running along the beach for a short bit and a few off streets.

What they won't tell you is that come Holiday periods - the locals of Hyams Beach are 'invaded' by hoards of Tourists that drive in and basically there is no room to manouvre as the streets become basically over-parked and grid-locked.
The locals find cars in their driveway, up their driveways and on their front lawns.
I did Taxi in JB years ago and we never accepted to pick people up from Hyams Beach at such times because it took over an hour to get into it and out again (that's one taxi off the hook for 2 hours minimum). At the most, we could drop them off if they walked a few kilometres in and pick them up if they did the same back out.
But Tourism Australia couldn't give a rats about the locals who live there whose lives are compromised by Tourism and Tourism's lack of HELP in solving the problem it causes - like funding infrastructure to SUPPORT their sales pitch.

Let me remind you of the rubbish as well. The small amenities and everything else designed to just cater to the locals of Jervis Bay at the most.

I won't forget that back when I lived in JB. There was talk of BIG PEOPLE making plans to 'force' the locals to sell up - so 'apartments' could be put in over Hyams Beach to 'cash in'.
...don't you just like Australian Tourism Industry?
It's right up there with the American Health Industry.

Now Tourism Australian/NSW (whatever!) is at it again.
They never learn or care - just look at ALICE SPRINGS!