Okay, tomorrow, Saturday 23 September is the true first
day of Spring, or the astronomical first day.  It's not
—as the corporates, the marketers and the spin doctors
tell us that it's 1 September.  It's just an excuse to bring
forward the so-called "Spring Sales!" by three weeks. 
And a gullible public fall for it year after year FFS.

I've also seen advertising for "Pre-Christmas" sales, and
"Get Ready for Summer" sales advertising.  I'm now
awaiting the first hot-cross buns and mince tarts to
appear in my local Woolies LOL.