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Our attention is just like a currency in many ways. We choose how and where we are going to spend it. It may not accumulate exactly like a currency but we can become predisposed to where we are going to spend it.
With this in mind, marketers need to treat attention like currency and earn the right to engage. It’s critically important to design content that attracts focused attention first. Focused attention is the brain’s ability to concentrate on a targeted stimulus for any period of time. Once focused attention is captured, the goal is to earn sustained attention with progressively more detailed content.
Make sure your content is compelling and vivid - the more visually enticing, the better.
When you start thinking about your customers’ attention like a currency, it becomes much easier to put yourself in your customers’ shoes. It will bring valuable clarity to your customer journey and you will be far more effective at acquiring, growing and retaining loyal customers in the long-term.
matty fisk and gweggy have earned so many frequent flyer points.
they are among the millions of loyal customers of the big fella
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