Rolls-Royce to go all electric by 2030   
September 29 2021 New Daily
Rolls-Royce Motor Cars have announced that testing is beginning on its first fully electric model. Following the luxury marque’s tradition of giving its models ethereal names such as Ghost, Wraith and Phantom, the new electric car will be called Spectre. Spectre will come to market by the end of 2023.


Rolls-Royce will produce only electric cars by 2030, the luxury car maker says, joining other premium brands making the switch such as Volkswagen’s Bentley and Jaguar’s Land Rover.

The BMW-owned brand said in a statement on Wednesday that its first fully electric-powered car – named Spectre – will be on the market in the fourth quarter of 2023, with testing to begin soon.

“With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030,” said Torsten Muller-Otvos, CEO of Rolls-Royce, which is based in the south of England.

“By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.”

BMW has not set an end date for producing fossil fuel-burning cars, instead setting a goal of 50 per cent electric vehicle production by 2030, but its subsidiary Mini said in March it would go all electric by the end of the decade.

The Jaguar brand of Tata Motors’ Jaguar Land Rover will go all-electric by 2025, Volkswagen AG’ luxury unit Bentley Motors by 2030, and Mercedes-Benz maker Daimler by the same year, if market conditions allow.