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Sophia
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I was thinking much the same thing. The new owners of the business, keeping and using his good name he made in the industry. There should have been a stipulation that after a year or so, once the new business owners got a foothold, should have applied for a name change.
There is a health industry I am a member of, that had their name right up there on the corporate ladder world wide, and recently, changed hands and changed their name, and the products names, this was one area where it should have stayed the same, because it wasn't anyone's personal name, like Dick Smith had. I feel a bit put off since this health industry made too many huge changes, can't even log on the old way. I have a feeling business is plummeting a bit, and they should have kept the same name, with the same product labels that we all knew so well.
Funny thing is, a name change can work for some corporate businesses, but not all.
As for Dick Smith Electronics, perhaps an update in name should have been the go.
Now his own personal name seems tainted.
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