buzzanddidj wrote on Dec 19
th, 2010 at 7:58am:
And get THIS one ...
Quote:Melbourne, the brand, has been given a
$240,000 facelift and the result is a big M.Lord Mayor Robert Doyle has unveiled a new logo for the city,
which will replace the previous M and leaf symbol introduced in the early 1990s.
Cr Doyle said the old logo was "a bit daggy" and Melbourne needed a new design to reflect its cool sophistication on the world stage.
"The world's changed, the city of Melbourne has changed, this organisation has changed as well, and we're now playing far more, not just on the national stage but also on the international stage," Cr Doyle said.
Preliminary
research for the new brand cost the council $91,000 and
the design itself cost $148,000, Cr Doyle said.
http://www.theage.com.au/national/melbournes-240000-makeover-20090722-dt0o.html This, from the former Victorian Opposition Leader who was elected as Melbourne's Lord Mayor - on a platform of
"end the waste and the junkets"
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and what about this doozy from the ever efficient NSW govt.
firies defend rebranding plan costs20:17 AEST Fri Dec 17 20101 day 12 hours 49 minutes ago ShareVIEWS: 0| FLOCKS: 0| 0 comments so far
NSW Firies will get a new name, reflecting the fact they often do more rescuing than fire fighting.
Claims that rebranding the NSW Fire Brigades will cost the state millions of dollars are incorrect and "ill advised", firies say.
Opposition Emergency Services spokeswoman Melinda Pavey on Friday said changing the name to Fire and Rescue NSW would cost taxpayers $15 million.
But NSWFB Commissioner Greg Mullins said the rebranding would be "cost neutral", as logos will be changed gradually and existing stationery will be exhausted before it is replaced.
"The claim that changing our name to Fire and Rescue NSW will cost millions is incorrect and ill advised," Mr Mullins said.
"It is disappointing that inaccurate claims about cost are being repeated on what is an historic day for the organisation."
From January 1, NSW Fire Brigades will be renamed Fire and Rescue NSW, reflecting the fact that firies often do more rescuing than fire fighting.
Ms Pavey said the idea the rebranding would be cost neutral was "laughable".
Changing the branding of all Fire Brigades' assets including vehicles, stations and uniforms would cost around $15 million, she said.
"This rebranding exercise won't stop people referring to our much-loved and respected firefighters as 'firies'," she said.
But NSW Emergency Services Minister Steve Whan said it was time to acknowledge the new role firies play.
"The name Fire Brigades was coined 100 years ago and reflected the service for a long time, but today's hardworking firefighters do much more than just put out fires," he said.
Last year alone firefighters attended more than 9800 non fire related rescues, which was equivalent to around one rescue every hour, he added.
cost neutral from the NSW govt... he is taking us for fools..
anyone for one upmanship?????