Here's an article on the subject.

It's good, because it has less of the 'stupid' that seems to trouble so many of the posts on here.

http://www.independent.co.uk/life-style/health-and-families/features/less-sexy-c...

World adopts Aussie-made Movember campaign
By Anila.Azhar on  1 November 2007

Movember, the national men’s health campaign, developed by a Melbourne creative and a former marketer, has expanded to the US, UK, Canada and Spain.

Now in its fourth year in Australia, Movember, which aims to build awareness of the Prostate Cancer Foundation of Australia and Beyondblue – the national depression awareness initiative, has already tripled its number of registered participants, from 12,292 last year to 31,381 registrations so far this year.

The campaign in which men around the country spend the month of November raising money by growing moustaches, was created by Movember Foundation pioneers Luke Slattery, a former sales and marketing manager at skateboard footwear distributor S&S Distribution, and Travis Garone, founder and creative director of Melbourne design agency Urchin Associates.

It has built its name primarily through word of mouth and online activity through its website and YouTube, with Maverick Marketing & Communications driving PR. “What we found was a significant number of Aussies beating the Movember drum, so we started to get a lot of interest from other countries,” Slattery said

Last year, New Zealand held Movember events. In Australia, many advertising and media agencies joined the campaign with relish, as did well-known Australian personalities such as The Chasercrew and Andrew G.

Slattery said several countries, including Germany, Israel, South Africa and the Netherlands, have asked the Aussie team to run Movember events.

Certain sections of the media blatantly refuse to promote Movember (ABC) whilst they are forever promoting breast cancer.
Further the promotion of prostate cancer is only a percentile to that of breast cancer! And moreso is the amount of government funding.....there is a MASSIVE discrepancy and totally out of proportion of male funding to female funding. [/quote]

Blatantly refuse? That's a pretty big criticism to level.

One wonders, is the general male involvement in ensuring prostate cancer awareness equal to that of the women who have pursued and lobbied for breast cancer awareness (publicity and funding)? Could it easily be a case of men being traditionally more reluctant to stress the importance of such matters - something which is thankfully changing?

But not on the ABC, nor will you hear about it on the ABC radio.


To repeat: some media outlets blatantly refuse to promote mens cancer issues (ABC have been notorious for this)

tickfen wrote on Oct 27^th, 2010 at 7:24pm:


And yet the ABC News website has a section dedicated to Men's Health, including transcripts from ABC News reports highlighting a series of issues related to prostate cancer.

Again, is it disproportionate? Yes.
Is it perhaps an oversight to not pay as much attention to prostrate cancer awareness? Possibly.
Is it a "blatant refusal" to give prostate cancer awareness the time of day? Not very likely.

Jaykaye_09 wrote on Oct 27^th, 2010 at 7:30pm:




Yes bloody likely.
Its obvious you dont listen to the ABC.
Try it then you maybe qualified to comment, but at the moment you dont listen to the station and you dont know.

Some people are just blatantly stupid.
So need to restate  for their benefit.

Some sections of the media like the ABC blatantly refuse to promote mens cancers and especially Movember.
You will not hear any airplay on the subject as they simply refuse to do so.
Try yourself and ring up your local ABC talkback and you will not get any airtime.

Rather than speak about what you do not know JK you will learn if you try this.
Or just listen to the station - no Movember will get promoted!