Dr Stephen Hagan convinced Canadian dairy giant Saputo to axe an 85-year-old moniker, named after American cheese ripening pioneer Edward William Coon, because of its racist connotations.
The former diplomat and academic, who now works as a social justice consultant, has suggested Pauls's French parent company Lactalis consider replacing the 'Smarter White' label, which has been used to sell low-fat milk since 2002.
'Aboriginal people are saying that there's an inference that it's for smart, white people, not for smart, black people,' Dr Hagan told Daily Mail Australia.
'There's a lot of Aboriginal people who take offence, who don't drink that milk because of the interference that it's 'smarter white'. Dr Hagan said 'these enlightened times' of the Black Lives Matter movement meant a name change was 'worthy of consideration'.