After 166 years, Dimmeys is shutting its doors   

November 20, 2019
The Age
   

Iconic Australian retailer Dimmeys is closing its stores after 166 years of trading.

The company released the news in a Facebook post on Tuesday, which has since attracted more than 2000 comments from mostly shocked and disappointed customers.


Dimmeys has announced it is closing after 166 years   

Dimmeys, which specialises in discount and "no frills" merchandise, has 31 stores across Australia listed on its website, more than half of them in Victoria.

Many are located in regional towns. It's website also boasts about recently opened stores in Sunshine and Rosebud and its plans for further expansion.


Its Facebook post focused on a closing down sale but made no mention of a final date or job losses. It also did not specify if any stores may be spared.

"After 166 years one of Australia's oldest retailers is Closing Down," it posted. "All stock in store MUST GO! Excludes already marked down items. Sale starts Wednesday 20th November 2019."

Many customers would remember Dimmeys famous - and similarly no frills - advertising campaign featuring AFL legend Robert DiPierdomenico.

"The story of Dimmeys has a long and distinguished past and a very bright future," its website says.

"Dimmeys is truly a unique retailer, first established in 1853 we believe we are the oldest ongoing retail company in Australia. With a fascinating history that has had many twists and turns over the past 165+ years, it is a remarkable story of survival in an extremely tough industry."

Dimmeys collapsed in 2014 following a series of product safety breaches and was sold to Cool Breeze Clothing.

Can't say I've ever heard of them, but it is sad to hear of their closure after such a long time.

So much for penalty rate cuts creating more jobs.

Thanks, Scott Morrison   

greggerypeccary wrote on Nov 21^st, 2019 at 4:02pm:


True