Meet the VERY woke women (and their eye-popping campaigns) behind Gillette's controversial 'toxic masculinity' ad
New Gillette ad 'We Believe: The Best Men Can Be' has caused firestorm for tackling theme of 'toxic masculinity'
It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis
Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals
Other work includes a short film suggesting Australian men turned to bodybuilding because of bullying
Production company which made it, Somesuch, was founded by British ad executive Sally Campbell who is now based in Los Angeles
Somesuch's previous work includes an unsparing look at periods with the hastag #BloodNormal
She has tweeted anti-Trump messages and spoken of her pride about giving female directors 'a fair shot'
https://www.dailymail.co.uk/news/article-6596225/Meet-woke-women-Gillettes-contr...