Australian Politics Forum - ABC spends millions on web ads

Gordon

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ABC spends millions on web ads
May 24^th, 2018 at 2:20pm

I'm not an ABC basher, but this is just farkd.

ABC spends $2 million a year buying Facebook and Google promotion

Chief financial officer Louise Higgins revealed the broadcaster's annual expenditure on Facebook advertising was about $1.4 million, as well as the $500,000 it would spend boosting Google search results this year.

Last year the ABC spent $440,000 on Google keywords, Ms Higgins told a Senate committee.

https://www.smh.com.au/politics/federal/abc-spends-2-million-a-year-buying-faceb...

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Prime Minister for Canyons Gold Member Offline Australian Politics Posts: 26906 Canberra Gender:	Re: ABC spends millions on web ads Reply #1 - May 24^th, 2018 at 3:27pm So they shouldnt advertise programs?
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freediver Gold Member Offline www.ozpolitic.com Posts: 47460 At my desk.	Re: ABC spends millions on web ads Reply #2 - May 24^th, 2018 at 7:40pm What's the problem Gordon?
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miketrees Gold Member Offline Australian Politics Posts: 6488 Gender:	Re: ABC spends millions on web ads Reply #3 - May 24^th, 2018 at 7:42pm The ABC needs to be careful. They advertise Radio National as a national radio station, when in fact its only live on the east coast.
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Gordon Gold Member Offline Australian Politics Posts: 20231 Gordon Gender:	Re: ABC spends millions on web ads Reply #4 - May 24^th, 2018 at 7:45pm freediver wrote on May 24^th, 2018 at 7:40pm: What's the problem Gordon? That's a lot of money spent which will get pumped directly offshore and not even taxed here. I'm also dubious that it's an effective for of advertising for ABC
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Dnarever

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Re: ABC spends millions on web ads
Reply #5 - May 24^th, 2018 at 7:49pm

Gordon wrote on May 24^th, 2018 at 7:45pm:

freediver wrote on May 24^th, 2018 at 7:40pm:

What's the problem Gordon?

That's a lot of money spent which will get pumped directly offshore and not even taxed here.

I'm also dubious that it's an effective for of advertising for ABC

ABC has a large online presence and a lot of new product. Seems like a sensible spend.

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Gordon Gold Member Offline Australian Politics Posts: 20231 Gordon Gender:	Re: ABC spends millions on web ads Reply #6 - May 24^th, 2018 at 7:56pm ABC managing director Michelle Guthrie, formerly a high-ranking Google executive, was not at this week's Senate hearings but has previously dismissed critics of the broadcaster's advertising spend.
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freediver

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Re: ABC spends millions on web ads
Reply #7 - May 24^th, 2018 at 8:27pm

Gordon wrote on May 24^th, 2018 at 7:45pm:

freediver wrote on May 24^th, 2018 at 7:40pm:

What's the problem Gordon?

That's a lot of money spent which will get pumped directly offshore and not even taxed here.

I'm also dubious that it's an effective for of advertising for ABC

Do you know whether or not it is effective?

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I identify as Mail because all I do is SendIT!

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polite_gandalf Gold Member Offline Australian Politics Posts: 20023 Canberra Gender:	Re: ABC spends millions on web ads Reply #8 - May 25^th, 2018 at 10:49am If no one watches the ABC, then its a bit hard for them to continue justifying their existence at taxpayer's expense. Allocating part of their budget for promoting their product is a no-brainer.
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Gordon

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Re: ABC spends millions on web ads
Reply #9 - May 25^th, 2018 at 10:51am

polite_gandalf wrote on May 25^th, 2018 at 10:49am:

If no one watches the ABC, then its a bit hard for them to continue justifying their existence at taxpayer's expense.

Allocating part of their budget for promoting their product is a no-brainer.

2 million directly overseas and not taxed in Australia.

Cross promotion on their own platforms should be enough.

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Prime Minister for Canyons

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Re: ABC spends millions on web ads
Reply #10 - May 25^th, 2018 at 10:53am

Gordon wrote on May 25^th, 2018 at 10:51am:

polite_gandalf wrote on May 25^th, 2018 at 10:49am:

If no one watches the ABC, then its a bit hard for them to continue justifying their existence at taxpayer's expense.

Allocating part of their budget for promoting their product is a no-brainer.

2 million directly overseas and not taxed in Australia.

Cross promotion on their own platforms should be enough.

But isn't.

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In a time of universal deceit — telling the truth is a revolutionary act.

No evidence whatsoever it can be attributed to George Orwell or Eric Arthur Blair (in fact the same guy)

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polite_gandalf

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Re: ABC spends millions on web ads
Reply #11 - May 25^th, 2018 at 11:23am

Gordon wrote on May 25^th, 2018 at 10:51am:

polite_gandalf wrote on May 25^th, 2018 at 10:49am:

If no one watches the ABC, then its a bit hard for them to continue justifying their existence at taxpayer's expense.

Allocating part of their budget for promoting their product is a no-brainer.

2 million directly overseas and not taxed in Australia.

Cross promotion on their own platforms should be enough.

I don't know really know what you are talking about Gordon. The money is being spent to try and get people to watch their programs, it has nothing to do with tax.

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A resident Islam critic who claims to represent western values said:
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Outlawing the enemy's uniform - hijab, islamic beard - is not depriving one's own people of their freedoms.

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Gordon

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Re: ABC spends millions on web ads
Reply #12 - May 25^th, 2018 at 11:38am

polite_gandalf wrote on May 25^th, 2018 at 11:23am:

Gordon wrote on May 25^th, 2018 at 10:51am:

polite_gandalf wrote on May 25^th, 2018 at 10:49am:

If no one watches the ABC, then its a bit hard for them to continue justifying their existence at taxpayer's expense.

Allocating part of their budget for promoting their product is a no-brainer.

2 million directly overseas and not taxed in Australia.

Cross promotion on their own platforms should be enough.

I don't know really know what you are talking about Gordon. The money is being spent to try and get people to watch their programs, it has nothing to do with tax.

Tax payers money being sent directly over seas and two companies which don't even pay tax in this country.

Comercial entities can spend their money how they please but when taxpayers money is at stake, more care should be taken.

I also feel cross promotion across ABCs extensive network should be sufficient

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Baronvonrort

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Re: ABC spends millions on web ads
Reply #13 - May 25^th, 2018 at 11:57am

polite_gandalf wrote on May 25^th, 2018 at 11:23am:

Gordon wrote on May 25^th, 2018 at 10:51am:

polite_gandalf wrote on May 25^th, 2018 at 10:49am:

If no one watches the ABC, then its a bit hard for them to continue justifying their existence at taxpayer's expense.

Allocating part of their budget for promoting their product is a no-brainer.

2 million directly overseas and not taxed in Australia.

Cross promotion on their own platforms should be enough.

I don't know really know what you are talking about Gordon. The money is being spent to try and get people to watch their programs, it has nothing to do with tax.

Taxpayers are forking out over $1 billion a year for the ABC we should get a say in how they piss it up against the wall.

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Leftists and the Ayatollahs have a lot in common when it comes to criticism of Islam, they don't tolerate it.

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miketrees Gold Member Offline Australian Politics Posts: 6488 Gender:	Re: ABC spends millions on web ads Reply #14 - May 25^th, 2018 at 12:33pm I would nuke the ABC tomorrow if I could, save a $billion a year.
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