Anyone except a Lefty could have predicted there would be a massive purge of Gillard Lefty Plants at the ABC Socialist Propaganda Station as the election approached because it would be intolerable for the ABC to continue abusing its Charter by being a Socialist Propaganda Station.ABC leads with its chin to improve ratingsAMM 21/05/2018
ABC journalists are being sent back to training in a bid to improve the flagship 7pm news, which is suffering from declining ratings. Improving the storytelling on the news is a key ambition of a “7 keys for 7pm” strategy document obtained by The Australian.OK, we know the ABC’s ratings are sliding down the dunny as readers tire of their immature twaddle put to air and their abject bias on selective news reporting. Their highly paid protected species are peeving the populace that pay for their Marxist regime of social manipulation.
They never thought people would wake up to their crap for the bargain price of $1.2 billion. Now they are sending their journos back to school for, “improving the storytelling” on the news.
That sounds like code for a total invention of news along the same lines as children’s tales of fantasy.
“Good evening, here is the news for Monday. Once upon a time there was real nasty son-of-a-bitch called Ronald Rump who has ruined global economics by using the long outdated common sense approach by creating jobs that we know only produces slaves to the system. Bla, Bla Bla!”
ABC in rescue plan to lift dire ratingsSource: ABC
The ABC circulated the document earlier this year with the aim of improving the evening news in an era when online and 24-hour news are growing in popularity.
TV news audiences are declining sharply. Last week ABC News attracted about 660,000 viewers in the mainland capital cities. This compares with about 760,000 viewers a year ago.
“To do so, we’ll begin writing workshops for TV News. These will be aimed at reporters at all levels to help reinforce how TV News storytelling is different and to remind reporters what producers are looking for.”
The ABC stages many training sessions, but a two-hour workshop in Sydney by senior journalist Adrian Raschella several months ago, attended by national reporters and local NSW journalists, was judged a “great success”, the report said. It has inspired a program that will be rolled out nationally.
The ABC has acknowledged the need to improve the 7pm news and promises in the document to deliver bigger stories, more exclusives, more interviews and “a program of big hitting stories and not a list of what happened today”.
“If we let the 7 o’clock news be a digest of what has happened that day, we will struggle to maintain audiences,” ABC head of news Gaven Morris told The Australian recently.
“We need a stronger brand of journalism and more impactful storytelling across all platforms — including 7 o’clock. Viewers of the 7 o’clock news should either uncover something new or have complex issues of the day explained to them.”
The ABC sets annual areas of focus for the 7pm news that are adapted by local newsrooms. The “7 keys for 7pm” document shared with news executives emphasises the need to report bigger stories and not just the news of the day. These bigger stories will be complemented with context and analysis and live interviews with newsmakers.
“We want to break news at 7pm. We’ll break more stories in our local news rooms, focus on issues like infrastructure, cost of living pressures, development and community issues like health, schools and diversity, and only cover crime stories with meaningful impact,” the document says.
“We will continue to work closely with 7.30 so that there is no repetition in the 7pm-8pm hour.
“The 7pm news should be a program of big-hitting stories and not a list of what happened today.”
Regional staff, the specialist reporting team and ABC investigations will be called in to contribute news stories, not just the capital city newsroom journalists.
In October, when he axed Lateline, Morris flagged the 7pm news and 7.30 as “one of the top priorities for us”.
“That is still the golden hour for us on TV. I think there is a lot of life in nightly current affairs on TV, I just don’t think we want to stretch our resources over two areas. In the end a great story is a great story. In the digital age that we are in, audiences are not beholden to television and radio schedules in how they want to consume.”
ABC executives have been pleased with the improvement of 7.30 under new executive producer Justin Stevens.
ABC staff found out last week who would fall victim to the latest ABC Newsreorganisation, the local journalism initiative that is cutting about 22 positions from capital city newsrooms.
Read the gripping rest as Mal gears up to win the election by smacking the naughty ABC overleaf
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