Somebody yelled "free vegan sausages" and it started a stampede.
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Nineteen people have been taken to hospital with serious injuries following a crowd crush incident at the Falls Music and Arts Festival at Lorne.
Paramedics said more than 60 people were injured after those at the front of a crowd leaving a performance lost their footing at about 9.50pm yesterday.
Victoria Health Commander Paul Holman described the crowd crush as "chaotic" and said it required a "major response".
"We transported 13 women and six men to hospital, mostly with lower limb fractures," Mr Holman said.
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"Injuries included leg, rib, hip and pelvic fractures, possible spinal injuries, head and facial injuries, cuts and abrasions.
Read more at http://www.9news.com.au/national/2016/12/31/06/43/19-in-hospital-following-crowd-crush-at-falls-music-and-arts-festival#MPXIVUFDPZ08lPvo.99