I use a form of NLP with the horses.
you really expose them to something that causes anxiety (say a plastic bag on the end of a stick) and you keep flapping it until they stop moving and then you cease.
then you rub on them.
So you take away the stimulus when they stop reacting.
This is the exact opposite of what many newbies do.
They are riding and the horses gets anxious, starts jigging , throwing its head around, trembling.
they immediately try to comfort the animal.
ie. they reward the behaviour (which just makes it more likely to occur).
my wife was used to get panic attacks.
you cant talk someone out of a panic attack (same as you cant tell a horse Woo, good boy, its alright, when it is spooking).
You have to extinguish the behaviour before it occurs.
the wife used the same technique as the plastic bag technique to beat it.
she would imagine a scarey scenario , (flying mainly for her). she would let the anxiety arise (the equivalent of me flapping the bag) , then she would concentrate on the breathing and learn how to "bring herself down"
she did this over and over, inducing anxiety and then self calming.
this is exactly what you do with a horse.
induce anxiety and the stimulus is not removed til the horse 'self clams, stops moving and stands still with its head down and looks sleepy"
NLP works.
you dont want to be having a panic attack at 30,000 feet and no ammount of someone else talking will help you.
Like the horse, you are only safe when you learn the patterns to help yourself.
Habits become behaviours