How to harness the outrage of PC numpties to make a lot of money.
MAKING THE TROLLS PAY: HOW ONE UK COMPANY MADE £1 MILLION IN FOUR DAYS FROM FURIOUS SOCIAL JUSTICE WARRIORS
the joyous concept of turning furious Social Justice Warriors to your advantage – and harnessing their rage to make you piles of beautiful dosh.
It runs like this. Consumer A is offended by a product, a company or an advertisement for something they find misogynistic/sexist/homophobic/transphobic/racist/sizeist/whatever.
Consumer A – an Offendotron who would probably never even buy the product in question – rallies like-minded SJWs via an established, global network of Twitter outrage groups. Next, somebody inexorably starts a shaming Change.org petition, loudly calling for the product to be banned.
But here’s the rub: when you accuse a product of being homophobic, or promoting violence against women, or whatever’s on today’s rap sheet, you are basically accusing Consumer B – the product’s core customers – of thinking in the same way. And Consumer B starts to get indignant about it. So Consumer B leaps to the brand’s defence and rallies all other Consumer Bs out there – and two tribes go to a capitalistic war.
What follows is a user-generated marketing forest fire, often short-lived, intense and bloody.
Meanwhile, thousands of Consumer Cs – the majority of punters who’ve never even heard of the product before the protest erupted – are drawn in to the whirlwind, where they takes sides and retweet the offending product/artwork, variously condemning or supporting it, yet all the while generating fresh marketing content, and eyeballs, for the host company.
Deliciously, what all of these people have in common – even sworn, embittered enemies of the brands – is that they have all inadvertently become swept into becoming part of the brand’s marketing machine.
http://www.breitbart.com/london/2015/04/27/making-the-trolls-pay-how-one-uk-comp...Bewdiful.