Gordon
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Gordon
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For Cods
Premium tuna set to be sold at Coles at HALF PRICE as international market collapses and high-end restaurants shut down
Coles will begin selling premium yellowfin tuna in select stores The deal comes after a supplier was unable to sell internationally and to chefs The high-quality product is worth $35 per kilo - half the price of before COVID-19
High-end seafood products, including tuna, crayfish and premium Shark Bay scallops will soon be available on supermarket shelves - for a fraction of the price.
Coles stores in Victoria, New South Wales and Queensland will be offering highly sought after premium yellow fin tuna for $35 per kilogram from Wednesday.
The retail giant struck a deal with Heidi and Pavo Walker, whose 50 employees catch the sought-after produce off the coast of Mooloolaba on the Sunshine Coast.
The husband and wife duo usually sell 80 per cent of their fish to the United States and Japan, and the remainder is auctioned off to some of the most well renowned chefs in Australia.
But the coronavirus had left their export-focussed business model in tatters.
The couple was unable to deliver the fresh produce internationally, and many of their local customers were forced to close their doors to comply with the lockdown.
The deal with Coles benefits customers, who are now able to snap up premium tuna for half the usual price.
The tuna is priced at $35 per kilogram - down from $70 prior to the COVID-19 crisis - and will be available in 150 stores in the eastern states.
Coles general manager Charlotte Gilbert said the supermarket chain was 'delighted to partner with Walker Seafoods to support them during this time.'
'We've also recently begun stocking Western Australian crayfish into selected Coles delis during Easter and partnered with Far West Scallops for the supply of premium quality Shark Bay scallops. We will continue to partner with Australia's fishermen to bring the best quality sustainable seafood to Coles.'
The Walker's said they had no intention to end their relationship with Coles when borders finally do re-open.
'We want the tuna to be accessible to all Australians, while also being ready to support chefs when restaurants reopen. It's likely we'll export less,' Ms Walker told GoodFood.
She said the couple were desperate to keep their boats fishing and their 50 staff employed following the collapse of businesses all around them.
'Two weeks ago, I contacted Coles to see if they could help put our tuna in their supermarkets, and they jumped at the chance,' she said.
James Marinopoulos, the sales manager of Melbourne Based wholesaler Red Coral, said the seafood now available to customers in stores was mind-boggling.
'A sashimi platter of scarlet prawns, Mooloolaba yellowfin and Ora King salmon is for all time. Only a month ago it would have been almost impossible to create at home. Now people can have all that premium seafood delivered to their door,' he said.
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