...in my opinion anyway.
yep...
First and foremost, last election was a rejection of the
dysfunctional labor government, yep...
not an endorsement of the coalition as an alternative government.
Your opinion yet again

Secondly, labor have already renewed and given the public a 'fresh slate'
really? where?
- far more quickly than I think anyone predicted.
In your opinion...

This is in no small part to Kevin Rudd's recent announcement that he will retire. With both Gillard and Rudd gone, Labor under Shorten is already making great strides
really? where?
as projecting themselves as "reborn out of the ashes" -
reborn as a rehash of what they were... no change is no change...

helped greatly by the fact that all but one senior minister retained their seat.
Like I said a rehash...
In addition, the largely theatrical "grassroots" leadership ballot was a propaganda coup for labor IMO -
yep... your opinion

even though the "grassroots" was overruled

- it has helped (rightly or wrongly) re-image labor as more transparent, less factionalised, and less beholden to the "faceless men" - basically the number one thing that the public hated about labor during Gillard's term.
Really? Now you are having yourself on. Gillard betrayed the public big time. Rudd was a narcissistic sociopath and you are happy that the man that put them both in is now in charge?

Thirdly, and ironically, after the years of negative campaigning and three word sloganeering,
propaganda...
Tony Abbott may have created a media trap for himself.
Nope...
No opposition leader has better utilized the 24 hour media cycle than Tony Abbott -
Rudd did... how soon we forget...
but this is already coming back to bite him.
Nope... or have you missed the lack of selfies and 24 hour media tarting by this PM as opposed to Rudd?
Its not just that his rhetoric while in opposition on boats, budget and debt are at odds with what he is doing on those issues now that he is in government,
really?

but the new 'frenzied' media culture that he created,
he created???? you really are having a lend of yourself now aren't you...
is only too willing to shine the spotlight on these inconsistencies.
The LW media which is most of the Australian media is out to get Abbott or haven't you been listening and watching...
And the best thing for labor, is that Tony Abbott gets shown in a negative light,
The LW media have always presented Abbott in a negative light... it's been Abbott, Abbott, Abbott for years now...
while not even having to be the negative ones.
I'm not saying the coalition government will be particularly bad, or that they will be making complete howlers, but rather the atmosphere at the last election was more about getting rid of a government - not about providing a great opportunity for the coalition - once in government - to prosper at it. Basically, the cards had been stacked against a successful Abbott government even before the election, and this has only been enhanced by the successful rehabilitation of the labor party as a viable alternative government.
In your opinion...