http://au.news.yahoo.com/nsw/latest/a/-/newshome/16762980/poll-reveals-abbott-s-...EXCLUSIVE: Tony Abbott is now more popular as leader among women voters than Julia Gillard.
The surprise result is revealed in an exclusive 7News-ReachTel poll, that comes months after the Prime Minister labelled him a misogynist.
It was the speech heard around the world;
"I will not be lectured about sexism and misogyny by this man. I will not," the Prime Minister shouted in Parliament back in October last year.
It was seen as a rallying cry to women voters, and at first it seemed to work.
A Neilsen poll a fortnight later showed a spike in support for Julia Gillard among women; 53 percent to Tony Abbott's 38, and leading 48-42 among men.
But the 7News-ReachTel poll taken last weekend shows that trend has now reversed.
Tony Abbott now leads among women voters 52-48, and he's way ahead, 62-38, among men."Very importantly and more so for women, people want to see what sort of values, what sort of support base is behind the leader," John Howard's former adviser Grahame Morris said.
Liberal strategists have been softening Mr Abbott's image with women.
His chief of staff, Peta Credlin, has spoken of his support for her IVF treatment.
While, wife Margie and daughters Frances and Brigette have given interviews rejecting the misogynist tag.
Our poll puts Labor's primary vote on 31, the Coalition on 46, and a landslide 57-43 lead after preferences in line with other major polls.
And Julia Gillard's not just losing on personality. More worryingly for Labor, the poll also shows, she's losing on policy.
Forty-three percent oppose the superannuation changes targeting the rich, just 33 percent support them.
And the Coalition's NBN policy seems to have neutralised broadband, with 46 percent supporting Labor's version, and 40 percent supporting the Coalition's.
"About the only thing left for the Labor Party to try is a real hysterical attack on Tony Abbott," Grahame Morris said.