Setting an example on climate change
By Jonathan Holmes

You may have seen the full page ads in the papers on Tuesday morning:
How do you change the equivalent of 57,302 light bulbs? Start with one.

That's how News Ltd, the Australian province of Rupert Murdoch's global empire, proudly announced that it is now 'a carbon neutral business'. And if you follow the invitation in the ads to visit News Ltd's website www.1degree.com.au, you can read about all the wondrous things that the company is doing to reduce its carbon footprint, from applying infrared paint "to reduce heat absorption through the press hall roof" at its Chullora press plant in Sydney, to running 'an incredibly popular bike discount scheme' at the Adelaide Advertiser, "with 30 staff rushing to take up the offer".

Read the FULL STORY: http://www.abc.net.au/news/stories/2011/01/27/3122609.htm?site=thedrum

Note: This is not really about climate change, but more about how newspapers run an agenda in their advertising, and how News Ltd has decided to switch sides when it comes to reporting on climate change.  Don't believe everything you read in the newspaper: unless you're a gullible fool.