Sad news for competition and diversity of technology.

Three competitors merged into one.

This will result in a reduction in the number of factories, sales offices, and service locations as well as reducing the amount of innovation.

https://asia.nikkei.com/Business/Automobiles/Mitsubishi-Motors-to-join-Honda-Nissan-alliance?utm_campaign=IC_asia_daily_free&utm_medium=email&utm_source=NA_newsletter&utm_content=article_link


Quote:

Mitsubishi Motors to join Honda-Nissan alliance Japanese auto market consolidates into 'big two' of tie-up versus Toyota SHOYA OKINAGA, SHUHEI OCHIAI, Nikkei staff writers, July 28, 2024 11:01 JST TOKYO -- Mitsubishi Motors will join the Honda-Nissan alliance, Nikkei has learned. The tie-up, whose members sell more than 8 million vehicles worldwide, will consolidate the domestic market into two forces: the Toyota Motor group and the Honda-Nissan-Mitsubishi alliance. Tesla and Chinese automakers are investing heavily in electric vehicles, and Japanese automakers can't compete in terms of scale and supply chain. The major shift in the auto industry will drive a major reorganization, including other sectors in Japan. ...

its a mistake by honda

honda, mazda and toyota have very good reputations


nissan and mitsubishi not so much

I personally prefer my car's made in China.

Just too make the Japanese remember the horrors they caused during WW2

It's not forgiven or forgotten.

Laugh till you cry wrote on Jul 29^th, 2024 at 1:47pm:

Sad news for competition and diversity of technology. Three competitors merged into one. This will result in a reduction in the number of factories, sales offices, and service locations as well as reducing the amount of innovation. https://asia.nikkei.com/Business/Automobiles/Mitsubishi-Motors-to-join-Honda-Nissan-alliance?utm_campaign=IC_asia_daily_free&utm_medium=email&utm_source=NA_newsletter&utm_content=article_link Quote: Mitsubishi Motors to join Honda-Nissan alliance Japanese auto market consolidates into 'big two' of tie-up versus Toyota SHOYA OKINAGA, SHUHEI OCHIAI, Nikkei staff writers, July 28, 2024 11:01 JST TOKYO -- Mitsubishi Motors will join the Honda-Nissan alliance, Nikkei has learned. The tie-up, whose members sell more than 8 million vehicles worldwide, will consolidate the domestic market into two forces: the Toyota Motor group and the Honda-Nissan-Mitsubishi alliance. Tesla and Chinese automakers are investing heavily in electric vehicles, and Japanese automakers can't compete in terms of scale and supply chain. The major shift in the auto industry will drive a major reorganization, including other sectors in Japan. ...

Wow, I just read this out to hubby and doesn’t think it’s good news.
Prices may go up and then with less service centres or after sales market…
Then I ask what will happen with 2nd hand cars once the merger happens?
Less care factor?

It reminds me when during the 90s recession a lot of real estate agents merged together instead of competing with one another.

The brands will probably stay distinct but they're sharing tech on EVs to compete with China.

Not a big deal

I think Honda sales have almost stopped.
It may be a case of merge now or die in 15 years time.